Tag: Blac

Total Results: 261

NHL’s New York Rangers run $1M mobile sweepstakes

Published: February 17, 2010

The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

Verizon Wireless breaks down resistance to Skype

Published: February 17, 2010

At the 2010 Mobile World Congress in Barcelona, Verizon Wireless and Skype announced a strategic relationship that will bring Skype to the U.S. carrier’s smartphones next month.

Mobile Distillery reveals major organization overhaul, future growth plans

Published: February 16, 2010

After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.

Kodak rolls out ambitious plans for mobile

Published: February 8, 2010

A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

SMS case study - Chicago Blackhawks

Published: January 29, 2010

See how the NHL's Chicago Blackhawks were able to get tens of thousands of people to opt-in for future communications from the hockey team.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

Microsoft drove 8,000 downloads of Bing app at CES

Published: January 26, 2010

Microsoft’s four-day on-site marketing campaign at the 2010 Consumer Electronics Show earlier this month in Las Vegas drove 8,000 downloads of its Bing mobile search application.

Kodak sues Apple, RIM for alleged patent infringement

Published: January 15, 2010

Eastman Kodak Co. has filed lawsuits against Apple Inc. and Research In Motion Ltd. alleging patent infringement of its digital imaging technology.