Tag: Black Friday

Total Results: 10

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Black Friday data reveals mcommerce is popular purchase mechanism - Mobile Commerce Daily

Published: November 30, 2010

Mobile Commerce Daily today - Black Friday data reveals mcommerce is popular purchase mechanism; Discover begins issuing contactless mobile payment technology to card members.

Sports Authority runs mobile social Black Friday campaign to drive foot traffic

Published: November 24, 2010

Sporting goods retail giant The Sports Authority is running a Black Friday promotion with location-based mobile social network Foursquare to drive traffic to its 460-plus bricks-and-mortar stores nationwide.

Key tips for holiday mobile marketing planning

Published: October 13, 2010

By Matt Silk

Mobile Marketer recently reported that companies’ holiday mobile marketing budgets are expected to be around $50,000 to $250,000 this year. But how do marketers develop an effective holiday plan?

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.

How did mobile effect Black Friday shopping?

Published: December 1, 2009

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.

Mobile Commerce Daily - Crate and Barrel caters to on-the-go holiday shoppers with mobile offering

Published: December 1, 2009

Today in Mobile Commerce Daily: Crate and Barrel caters to on-the-go holiday shoppers with mobile offering and Google optimizes local business coupons for mobile.

JCPenney unwraps holiday-themed WAP site to drive shoppers in-store

Published: November 26, 2009

JCPenney taps mobile to promote its holiday salesRetail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.

Amazon taps mobile for Black Friday, Cyber Monday deals

Published: November 27, 2008

Amazon.com Inc., the Internet's leading retailer, is using mobile to push its Black Friday and Cyber Monday deals.

What's your mobile strategy for Black Friday?

Published: October 31, 2008

By Nisheeth Mohan

The holiday season this year comes on the heels of what many are calling the United States' worst economic crisis since the Great Depression.