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Tag: BlackBerry

Total Results: 257

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Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech
Published: April 21, 2010
SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.
NFL exec dishes on Verizon Wireless partnership, app launch
Published: April 19, 2010
In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.
UPS app strategy comes full circle
Published: April 13, 2010
Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.
BlackBerry continues smartphone dominance across US: Myxer
Published: April 9, 2010
While Apple’s iPhone and Google’s Android are getting the most buzz, Research In Motion’s BlackBerry has shown impressive results and rapid growth, according to Myxer’s latest BoomBox report.
Zagat expands reach to Apple’s iPad
Published: April 7, 2010
Restaurant guide publisher Zagat Survey LLC has launched the Zagat To Go application for the iPad and is looking to drive revenue on Apple’s newest device via mobile advertising.
Bloomberg exec dishes on mobile growth strategy
Published: April 2, 2010
Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.
Yahoo puts into place ambitious mobile advertising strategy
Published: March 29, 2010
A senior Yahoo executive discussed the company’s mobile strategy in an exclusive interview with Mobile Marketer.
Boeing exclusively sponsors MSNBC’s new Meet the Press app
Published: March 26, 2010
MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.
Mobile apps to generate $1.6 billion in revenue in 2010: Study
Published: March 18, 2010
Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.
Has RIM's BlackBerry app strategy failed?
Published: March 12, 2010
Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.
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