Tag: BlackBerry

Total Results: 245

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

BlackBerry Web consumption surges beyond 9-5 hours

Published: May 21, 2010

BlackBerry users nationwide browse the Web more outside of normal business hours, per a new study from Bango that may dispel the notion of that smartphone as only a working tool.

Competition in smartphone market is heating up: Juniper Research

Published: May 18, 2010

With Dell, Acer and Microsoft debuting new smartphones in the wake of HP’s planned acquisition of Palm, the cutthroat smartphone market is getting even more competitive.

Citysearch redesigns Android app, upgrades iPhone and BlackBerry

Published: May 14, 2010

Citysearch has upgraded its mobile applications for Apple’s iPhone and Research In Motion’s BlackBerry Storm, as well as completely redesigned its Android app.

Android overtakes iPhone for No. 2 smartphone OS

Published: May 11, 2010

Google’s Android is second to Research In Motion’s BlackBerry operating system, beating Apple’s iPhone in the No. 2 slot, per NPD Group research.

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

Will HP’s acquisition of Palm shake up the smartphone market?

Published: April 30, 2010

Hewlett-Packard believes the $1.2 billion it is paying to acquire Palm will accelerate its growth within the $100 billion-plus connected mobile device market. Will the gamble work?

Taco Bell exec: mobile key to engaging out-and-about consumers

Published: April 22, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.