Tag: Blaine Mathieu
Total Results: 4
- Travel industry benefits from SMS/email marketing integration: Lyris exec
- Published: September 2, 2010
- The travel and tourism industry should adopt SMS as a complement to its email marketing strategies, according to an executive at online marketing firm Lyris.
- Why SMS should be part of all holiday marketing
- Published: December 14, 2009
- Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.
- Take a tri-messaging approach to mobile marketing
- Published: November 20, 2009
- By Blaine Mathieu
How do you turn a common short code, keyword and message into a viable marketing campaign?
- Eldorado hotel integrates mobile with existing email marketing initiatives
- Published: November 10, 2009
- The Eldorado Hotel & Casino is effectively using mobile alongside its email marketing campaigns for a more integrated approach to digital marketing.
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