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Tag: BlueKai

Total Results: 2

Apple's iPhone 5, Meredith, Jumptap - News briefs
Published: November 29, 2012
News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.

New opportunities in mobile retargeting help brands drive ROI
Published: September 25, 2012
Despite some challenges, marketers are increasingly finding ways to retarget in mobile, helping to drive conversion rates and ROI for the efforts.