Tag: BlueKai

Total Results: 2

Apple's iPhone 5, Meredith, Jumptap - News briefs: Published: November 29, 2012; News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.
New opportunities in mobile retargeting help brands drive ROI: Published: September 25, 2012; Despite some challenges, marketers are increasingly finding ways to retarget in mobile, helping to drive conversion rates and ROI for the efforts.