Tag: Bluetooth
Total Results: 4
- 5th Finger, Aura launch Bluetooth proximity marketing platform
- Published: November 17, 2008
- 5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.
- The case for Bluetooth proximity marketing
- Published: July 24, 2008
- By Kevin Thornton
Bluetooth proximity marketing is the gateway to a whole new era of targeting. It’s a door that lets advertisers reach consumers and vice versa.
- Hard Rock Café San Francisco runs mobile campaign
- Published: June 2, 2008
- Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain’s corporate headquarters.
- BBC America garners 40 percent opt-in for mobile effort
- Published: May 27, 2008
- A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.
