Tag: Bluetooth

Total Results: 13

Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

Published: January 31, 2011

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

Bluetooth headset shipments to shrink 28 percent in 2009

Published: October 28, 2009

Bluetooth headset shipments will shrink a significant 28 percent in the United States in 2009, according to the latest research from Strategy Analytics Ltd.

Victoria’s Secret runs mobile campaign for new Chicago store

Published: October 20, 2009

As part of a stealth push begun earlier this year, lingerie giant Victoria’s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.

Ford, Best Buy Mobile partner to promote new tech services

Published: October 20, 2009

Ford Motor Co. has teamed with Best Buy to promote its new Sync technology at Best Buy Mobile stores.

Xpressions debuts vehicle locating smartphone application

Published: August 7, 2009

Ever wake up and not remember where the car is parked? XPressions Inc. has debuted a car-location application that remembers where a person parked.

Molson Coors taps mobile to promote Carling beer

Published: July 21, 2009

Beer giant Molson Coors ran a Bluetooth-based proximity-marketing coupon campaign to drive traffic into bars and encourage people to try its Carling brand beer.

Warner Bros. uses Bluetooth to promote "The Hangover"

Published: July 17, 2009

Warner Bros. Entertainment UK ran a Bluetooth-based marketing campaign to promote the summer comedy "The Hangover" across Britain.

GM’s Chevrolet breaks Bluetooth marketing campaign in mall

Published: July 13, 2009

A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.

Intera helps Los Angeles mall retailers market via Bluetooth

Published: January 13, 2009

Macerich, one of the country's largest owners, operators and developers of major retail property, will deploy Intera's Bluetooth network at shopping centers throughout the Los Angeles area.

5th Finger, Aura launch Bluetooth proximity marketing platform

Published: November 17, 2008

5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.