Tag: Bluetooth
Total Results: 13
Displaying: 11 - 13- The case for Bluetooth proximity marketing
- Published: July 24, 2008
- By Kevin Thornton
Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa.
- Hard Rock Café San Francisco runs mobile campaign
- Published: June 2, 2008
- Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain's corporate headquarters.
- BBC America garners 40 percent opt-in for mobile effort
- Published: May 27, 2008
- A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.
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