Tag: Bob Walczak
Total Results: 18
Displaying: 1 - 10- Mobile audience metrics from ABC Interactive, Spreed to benefit publishers
- Published: November 10, 2010
- The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.
- Ringleader Digital responds to pending lawsuit
- Published: September 21, 2010
- Third-party ad-serving service provider Ringleader Digital has responded to a pending lawsuit alleging privacy concerns related to its Media Stamp technology.
- The shift in mobile advertising
- Published: July 2, 2010
- By Bob Walczak
There is a fundamental shift taking place behind the scenes in mobile advertising. No, I am not talking about the debut of Apple’s iAd or Google’s entry into mobile with the AdMob purchase.
- FIFA World Cup presents big mobile marketing opportunities for brands
- Published: June 16, 2010
- The FIFA World Cup presents big opportunities for brands to create successful mobile advertising campaigns, especially with the evolution of location-based and geo-targeting capabilities.
- AccuWeather.com integrates with Ringleader Digital for reporting, tracking, targeting
- Published: March 31, 2010
- AccuWeather.com has integrated multiple Ringleader Digital mobile advertising platforms to enhance the reporting, tracking and targeting of ads on its mobile Web site.
- Mobile ad networks join forces to promote Haiti relief efforts
- Published: January 26, 2010
- Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.
- Opera acquires AdMarvel to ramp up mobile advertising
- Published: January 22, 2010
- Opera Software has acquired mobile advertising company AdMarvel Inc. in an effort to monetize Opera-branded mobile products offered by carriers and content partners.
- Mobile Web connects brands to consumers: Netbiscuits panel
- Published: October 22, 2009
- NEW YORK – At Netbiscuits’ partner day, brand representatives from companies such as Universal Music Group, MTV Networks and Bango shared their mobile strategies, tips and success.
- Ringleader Digital outlines new business strategy
- Published: April 3, 2009
- Ringleader Digital is refining its business strategy to focus on the core competencies of the company's technology platform.
- Ringleader Digital partners with EyeWonder for rich media ads
- Published: March 4, 2009
- Mobile third-party ad-serving network Ringleader Digital has partnered with interactive digital advertising services company EyeWonder Inc. to develop rich media and video advertising.












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