Tag: Bob Walczak

Total Results: 18

Mobile audience metrics from ABC Interactive, Spreed to benefit publishers

Published: November 10, 2010

The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

Ringleader Digital responds to pending lawsuit

Published: September 21, 2010

Third-party ad-serving service provider Ringleader Digital has responded to a pending lawsuit alleging privacy concerns related to its Media Stamp technology.

The shift in mobile advertising

Published: July 2, 2010

By Bob Walczak

There is a fundamental shift taking place behind the scenes in mobile advertising. No, I am not talking about the debut of Apple’s iAd or Google’s entry into mobile with the AdMob purchase.

FIFA World Cup presents big mobile marketing opportunities for brands

Published: June 16, 2010

The FIFA World Cup presents big opportunities for brands to create successful mobile advertising campaigns, especially with the evolution of location-based and geo-targeting capabilities.

AccuWeather.com integrates with Ringleader Digital for reporting, tracking, targeting

Published: March 31, 2010

AccuWeather.com has integrated multiple Ringleader Digital mobile advertising platforms to enhance the reporting, tracking and targeting of ads on its mobile Web site.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.

Opera acquires AdMarvel to ramp up mobile advertising

Published: January 22, 2010

Opera Software has acquired mobile advertising company AdMarvel Inc. in an effort to monetize Opera-branded mobile products offered by carriers and content partners.

Mobile Web connects brands to consumers: Netbiscuits panel

Published: October 22, 2009

NEW YORK – At Netbiscuits’ partner day, brand representatives from companies such as Universal Music Group, MTV Networks and Bango shared their mobile strategies, tips and success.

Ringleader Digital outlines new business strategy

Published: April 3, 2009

Ringleader Digital is refining its business strategy to focus on the core competencies of the company's technology platform.

Ringleader Digital partners with EyeWonder for rich media ads

Published: March 4, 2009

Mobile third-party ad-serving network Ringleader Digital has partnered with interactive digital advertising services company EyeWonder Inc. to develop rich media and video advertising.