Tag: Bob Walczak

Total Results: 13

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross� SMS donation drive for Haiti.

Opera acquires AdMarvel to ramp up mobile advertising

Published: January 22, 2010

Opera Software has acquired mobile advertising company AdMarvel Inc. in an effort to monetize Opera-branded mobile products offered by carriers and content partners.

Mobile Web connects brands to consumers: Netbiscuits panel

Published: October 22, 2009

NEW YORK � At Netbiscuits� partner day, brand representatives from companies such as Universal Music Group, MTV Networks and Bango shared their mobile strategies, tips and success.

Ringleader Digital outlines new business strategy

Published: April 3, 2009

Ringleader Digital is refining its business strategy to focus on the core competencies of the company's technology platform.

Ringleader Digital partners with EyeWonder for rich media ads

Published: March 4, 2009

Mobile third-party ad-serving network Ringleader Digital has partnered with interactive digital advertising services company EyeWonder Inc. to develop rich media and video advertising.

OMD mandate of third-party verification: A response

Published: March 2, 2009

By Bob Walczak

To plan for the future, you must first understand the past. In this case, mobile is following the evolution of the Internet -- not just in advertising but also with devices and data connectivity.

Mobile's need for industry-wide privacy policy

Published: December 18, 2008

By Bob Walczak

What transforms advertising from white noise to useful information? Relevancy. However, you can't talk about relevant advertising without a serious debate on consumer privacy.

Ringleader Digital launches mobile cookie technology

Published: November 6, 2008

Ringleader Digital, a mobile third-party ad serving network, today introduces Media Stamp, a device identification technology.

Barry Diller's IAC taps Ringleader Digital to deliver mobile ads

Published: June 17, 2008

Looking to grow its revenue base, IAC Advertising Solutions - Match.com, Ticketmaster, Evite - has picked Ringleader Digital for its mobile advertising platform.

HopStop lets advertisers hyper-target with WAP site

Published: June 11, 2008

Navigational search engine HopStop is letting advertisers hyper-target consumers via Ringleader Digital's third-party ad serving platform.