Tag: Booyah

Total Results: 5

Volvo taps in-app branded virtual goods to revitalize brand image: Published: November 4, 2010; NEW YORK � An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift.
Will Facebook Places revolutionize location-based mobile advertising?: Published: August 19, 2010; Facebook will make major waves in the mobile space with its location-based Places platform�if it is able to get it right.
H&M delivers 10.6M branded impressions via MyTown promotion: panelist: Published: August 18, 2010; NEW YORK � Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.
Intersection of LBS, social gaming is a booming niche: Booyah exec: Published: May 26, 2010; The top executive of Booyah, creator of the location-based application MyTown, discussed the opportunities of location-based services and mobile social gaming in an exclusive interview.
Travel Channel runs in-app trailers to promote Food Wars: Published: April 1, 2010; The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.