Tag: Borrell Associates

Total Results: 7

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Mobile’s share of digital advertising to quadruple over next four years: Borrell exec

Published: March 4, 2011

NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference.

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

Does HTML5 make mobile app downfall inevitable?

Published: October 14, 2010

An Adobe Mobile Study found that consumers prefer the mobile Web over smartphone applications, which has huge implications for mobile advertisers, retailers and content providers.

In-app mobile ad spend to reach $685M in 2011: study

Published: September 21, 2010

Spending for ads delivered via mobile apps in the U.S. will grow from $305 million this year to $685 million next year and more than $8 billion by 2015 with $1.2 billion of that coming from local advertisers.

Mobile ads in Dallas will generate $1.8B in revenue by 2015: Borrell

Published: August 25, 2010

By 2015, mobile devices will generate $1.8 billion in mobile ad revenue from local and national businesses in Dallas, according to Borrell Associates.