Tag: Brand Anywhere
Total Results: 2
- Mobile marketers shoud be wary of low-cost campaign executions
- Published: November 6, 2008
- By Dan Flanegan
Low-cost mobile campaign executions may work for very small campaigns, but they lack measurement, personal assistance and consideration of a brand’s marketing goals.
- Screen size may constrain mobile search
- Published: January 14, 2008
- With the mobile marketing channel still in its infancy, there are several challenges in conducting mobile search programs, especially given the issue of screen size.
