Tag: Brand In Hand

Total Results: 4

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec: Published: September 18, 2009; NEW YORK� In order to promote their products, brands need to look at several different mobile ad units�running the spectrum from SMS to rich media.
MobileMix panel confirms growing marketer interest in mobile: Published: April 22, 2009; SAN FRANCISCO -- Examples of brands deploying mobile marketing campaigns and sites and a reality check is what marketing executives got attending an ad:tech MobileMix session.
Mobile marketing is about conversion, says IAB panelist: Published: July 22, 2008; NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
A Q&A with the new leader at P&G's mobile agency: Published: February 5, 2008; MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.