Tag: Brands

Total Results: 42

Alon Brands exec: SMS database grows 150pc year-over-year

Published: May 4, 2012

NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.

Dunkin' Donuts concocts social media buzz via interactive mobile campaign

Published: April 13, 2012

Dunkin’ Donuts is letting coffee lovers customize their favorite hot and iced beverages through a mobile initiative the company is promoting on its Facebook page.

Mobile Marketer, April 3, 2012 - Mcommerce Summit 2012 New York May 3: Amazon's Zappos, Citi, Travelocity, GGP, Alon Bra

Published: April 3, 2012

Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years

Published: March 5, 2012

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

Mcommerce Summit 2012 New York May 3: Amazon's Zappos, Citi, Travelocity, GGP, Alon Brands

Published: February 4, 2012

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Brands get liked on Facebook 1M times per day: ad:tech keynote

Published: November 10, 2011

NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Why are luxury brands only developing iPhone apps? - Luxury Daily

Published: March 29, 2011

Luxury Daily today - Why are luxury brands only developing iPhone apps?; Tod’s offers Italian short film on one condition: email, per favore.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.