Tag: Break

Total Results: 10

Aunt Jemima mobile ads rely on video, social interaction to make impact

Published: April 25, 2011

Pinnacle’s Aunt Jemima Frozen Breakfast is showing consumers it knows how to make the perfect batch of pancakes via an in-application mobile campaign that relies on site, sound and motion to convey its message.

HomeFinder.com releases location-based open house iPhone app

Published: December 15, 2009

HomeFinder.com has launched Open Houses, an iPhone application to help home buyers find geographically-targeted open-house listings.

Wrigley’s Altoids first sponsor of Fox mobile TV show

Published: September 25, 2009

Fox Mobile Studios has developed “Brainstorm,” a scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.”

MocoSpace taps Boku's mobile payments platform

Published: September 1, 2009

Mobile social network MocoSpace has selected Boku’s mobile payments platform to let consumers pay for virtual goods and premium services via their handsets.

General Mills uses mobile to reinvigorate Wheaties brand

Published: August 19, 2009

General Mills is running a multimillion dollar "Evolution" campaign that uses mobile to introduce Fuel, a new kind of Wheaties.

Media Breakaway settles class action lawsuit

Published: June 29, 2009

Mobile content provider Media Breakaway has settled a class action lawsuit, agreeing to give wireless customers refunds for unauthorized mobile content charges.

MobiTV expands sports content

Published: May 12, 2009

After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.

Florida attorney general reaches $1M settlement with mobile content marketer

Published: December 22, 2008

Continuing his chase of errant mobile firms, Florida's attorney general has concluded a $1 million settlement with Media Breakaway LLC, a Colorado-based marketer of content for mobile phones.

Samsung debuts campaign for Instinct phone

Published: July 16, 2008

Samsung launched a branded entertainment campaign to promote the launch of the new Samsung Instinct, as well as raise awareness of Samsung Mobile.

Alltel launches viral Web video distribution feature

Published: March 27, 2008

Tapping into current market trends, Alltel Wireless is giving customers with video-capable phones access to a new offering called Alltel Social Video.