Tag: Brennan Hayden

Total Results: 15

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

TV station WDBJ7 pushes tailored experiences to mobile social readers

Published: October 20, 2011

With 20 percent of its online traffic coming from mobile, local television news station WDBJ7 in Roanoke, VA, realized it needs to have a mobile strategy.

24MAS looks to acquisitions to build end-to-end solution

Published: June 1, 2011

Mobile marketing and advertising solutions firm 24MAS has acquired agency Spoiled Milk to help broaden its cross-media expertise and product range.

Target iAd campaign aims for increased fashion sales

Published: May 12, 2011

Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign.

Budweiser iAd to extend reach of Super Bowl TV spot post-game

Published: February 8, 2011

Budweiser launched an iAd to boost views of its “Wild West” TV commercial that debuted during Super Bowl XLV, offering various ways consumers could interact with the brand and the advertisement after the big game.

Double-dip recession could go either way for mobile marketing

Published: August 6, 2010

The double-dip recession predicted by some economists could scare timid brands away from mobile marketing, but provide opportunities for those with gumption.

Does Steve Jobs really get mobile advertising?

Published: June 4, 2010

What is Steve Jobs up to? First he disses mobile search and now is implying that Apple is in mobile advertising mainly out of the goodness of its heart. Seriously?

Marketers join iPad frenzy with app launches

Published: April 5, 2010

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.

Has RIM's BlackBerry app strategy failed?

Published: March 12, 2010

Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.