Tag: Brennan Hayden

Total Results: 17

Marketers join iPad frenzy with app launches

Published: April 5, 2010

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.

Has RIM's BlackBerry app strategy failed?

Published: March 12, 2010

Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed.

Why can’t carriers offer direct conversion tracking for on-deck sales?

Published: November 27, 2009

By Brennan Hayden

If your business is selling mobile content on-deck, you can buy all the ads you want. You just cannot tell if they work.

Industry execs speak out on future of mobile

Published: August 27, 2009

This is the year of mobile. Or is it?

Do summer vacations drive mobile Web browsing?

Published: August 26, 2009

A recent study by Opera Mini found that Web usage spikes in the summer months. Mobile Marketer interviewed industry experts for their opinion on why this is happening.

Donna Karan engages with fashionistas via mobile

Published: August 10, 2009

Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.

Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar

Published: July 16, 2009

Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.