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Tag: Brian Murphy

Total Results: 2

Apps hot right now, but mobile Web will win: digiday panelist: Published: September 18, 2009; NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?
Mobile campaign deltas outperform online across metrics: AdMob's Murphy: Published: September 18, 2009; NEW YORK � What do "Melrose Place," Gevalia Coffee, Armani Exchange and Sherwin-Williams have in common? The efficacious use of keyword targeting, rich media and other mobile platforms.