Tag: Brian Wong

Total Results: 4

How to break into mobile native advertising

Published: May 17, 2013

As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.

In-app rewards drive results for marketers

Published: December 14, 2012

As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

Skittles, 7-Eleven reward consumers through mobile game

Published: November 2, 2012

Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.

Rewards-based mobile ads challenge banners

Published: October 16, 2012

Marketers are increasingly turning to in-application advertising as the go-to medium to promote products. However, the traditional banner ad is getting stale, forcing brands to think outside the box with reward-based models.