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Tag: Brian Wong

Total Results: 11

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P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care
Published: February 24, 2016
With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.
Campari unscrews real-time data for Lyft offer targeting bar-goers
Published: June 29, 2015
Campari America is joining forces with mobile rewards platform Kiip to offer consumers credit for ridesharing application Lyft during peak drinking hours.
HotelTonight uncorks in-car rewards to promote smarter alcohol consumption
Published: May 19, 2015
HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.
Kiip integrates Apple Pay with rewards-based ads for direct sales
Published: December 11, 2014
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
AMC, McDonald’s reward app users for watching branded videos
Published: September 24, 2014
Brands including AMC, McDonald’s, Trident and Hollywood studios are leveraging video platform Kiip Rewarded Video to greet consumers with branded videos after reaching significant levels in applications.
Successful mobile creative shares focus on unification, utility and immediacy
Published: June 17, 2014
Marketers are clearly bringing more creative talent to bear against mobile advertising to craft more user-centric experiences, but whether or not programmatic buying enhances or detracts from such campaigns has not been answered yet.

McDonald’s rewards mobile gamers via latest brand-building effort
Published: June 24, 2013
McDonald’s is branching out to new opportunities with mobile via a campaign that rewards consumers for playing their favorite games.
How to break into mobile native advertising
Published: May 17, 2013
As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.
In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

Skittles, 7-Eleven reward consumers through mobile game
Published: November 2, 2012
Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.
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