Tag: BrightKite

Total Results: 13

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Mobile social networkers in U.S. to surpass 56M by 2013: eMarketer

Published: November 16, 2009

Social networking is one of the fastest-growing activities among mobile users domestically and worldwide, so marketers must follow the eyeballs and develop a mobile social strategy.

Social media the next big thing in mobile: ad:tech speakers

Published: September 3, 2009

By Krista Neher

CHICAGO – Ad:tech Chicago kicked off with a keynote speaker telling the audience that social media is going to be the big tsunami that hits marketing in the next decade.

How location-based searches are changing mobile

Published: August 25, 2009

Location-based mobile search is becoming an essential channel for merchants seeking to drive business from local search.

Dell adds GPS, WiFi positioning to Mini 10 netbook

Published: July 6, 2009

Dell is investing in location-based services, adding GPS and WiFi positioning to its Mini 10 netbooks in the first step in its mobile strategy that may include a smartphone.

Mobile Marketing Association updates best practices for cross-carrier mobile content

Published: July 2, 2009

The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.

Tips on monetizing mobile content, social networks: Buongiorno

Published: May 27, 2009

Mobile social networking's growth on a global scale is imminent and will be explosive, according to Buongiorno. But how can brands monetize these channels?