Tag: BrightRoll

Total Results: 2

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Publishers should not be intimidated by mobile advertising

Published: June 7, 2012

By
Matt Young

It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.