Tag: British

Total Results: 13

British Airways mobile email campaign garners 250K app downloads

Published: February 11, 2011

A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.

British Airways uses mobile to build email database

Published: September 16, 2010

British Airways' “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases.

British Airways lets consumers book flights via mobile banner ads

Published: May 28, 2010

British Airways is sponsoring The London Evening Standard’s mobile application by running banner ads that let users book flights.

Green Party places app at center of election campaign strategy

Published: May 4, 2010

Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies.

Mobile Commerce Daily - Flirtomatic partners with MetroPCS for U.S. launch

Published: October 27, 2009

Today in Mobile Commerce Daily: Flirtomatic partners with MetroPCS for U.S. launch, Sharpcards sees dramatic increase in mobile ecards since British postal strike and 150 financial institutions go mobile.

BP’s ampm sponsors poker apps for iPhone, MySpace

Published: July 23, 2009

BP's convenience store chain ampm is running an integrated social media application sponsorship program on Texas Hold 'Em Poker, a gaming app for iPhone and MySpace.

British Airways increases mobile site functionality

Published: March 24, 2009

British Airways has launched the second phase of its existing mobile Web site, powered by Usablenet.

BMW's Mini launches iPhone game

Published: January 27, 2009

BMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

British Airways debuts mobile check-in

Published: October 31, 2008

On Nov. 1 British Airways will launch its remote check-in service, letting travelers check-in for flights from any location through their mobile devices.