Tag: British Airways

Total Results: 7

British Airways mobile email campaign garners 250K app downloads

Published: February 11, 2011

A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.

British Airways uses mobile to build email database

Published: September 16, 2010

British Airways' “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases.

British Airways lets consumers book flights via mobile banner ads

Published: May 28, 2010

British Airways is sponsoring The London Evening Standard’s mobile application by running banner ads that let users book flights.

British Airways increases mobile site functionality

Published: March 24, 2009

British Airways has launched the second phase of its existing mobile Web site, powered by Usablenet.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

British Airways debuts mobile check-in

Published: October 31, 2008

On Nov. 1 British Airways will launch its remote check-in service, letting travelers check-in for flights from any location through their mobile devices.

Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.