Tag: Bruce Braun

Total Results: 3

Mobile ads three-to-five times more effective than online: analyst: Published: November 5, 2009; NEW YORK � Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.
Mobile marketing firms told to keep it simple: ad:tech Chicago: Published: September 3, 2009; CHICAGO � A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.
Agent M launches independent mobile campaign performance tracking service: Published: July 1, 2009; Agent M will soon split from mobile marketing firm The Hyperfactory, becoming arguably mobile advertising's first independent third-party campaign performance tracking and optimization service.