Tag: Buckle

Total Results: 8

Have mobile coupons finally come of age?

Published: September 16, 2011

By Russell Buckley

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Dunkin Donuts, Burger King see advertising success on TWC mobile destinations

Published: January 28, 2011

Brands such as Dunkin’ Donuts, Burger King and Toyota have seen success advertising to The Weather Channel’s 20 million-plus monthly mobile users.

Jan. 27 Webinar: Mobile Apps: Consumer Usage, Loyalty and Advertiser Impact

Published: December 20, 2010

Register to hear The Weather Channel and Primary Impact discuss in a free webinar Thursday, Jan. 27 at 2 p.m. what brands should know about apps, consumer usage, loyalty and advertiser impact. Bonus: Brand-impact study on ads in iPad apps.

Philips aims for scale in mobile ad campaign via Weather Channel

Published: December 6, 2010

Philips ran a mobile campaign within The Weather Channel’s mobile properties to let consumers learn more about its Wake-up Light for daylight savings.

Mobile Commerce Daily - Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone

Published: November 10, 2009

Today in Mobile Commerce Daily: Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone and NFC represents a $110B opportunity: Juniper.

NearbyNow mobile shopping service holds SMS sweepstakes

Published: July 8, 2008

Shopping assistant NearbyNow will run a back-to-school sweepstakes program for consumers who use its online and location-based SMS services.

Clear Channel, CBS Radio promote HD Radio via mobile

Published: July 2, 2008

Clear Channel Radio, CBS Radio and Citadel Broadcasting's ABC Radio have launched a mobile campaign to drive the sales of HD Digital Radio products.