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Tag: Bud Light


Total Results: 5

Mobile passes and fails during Super Bowl XLVI
Published: February 7, 2012
While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.
Bud Light, Paramount Pictures support Flipboard’s first TV series
Published: October 28, 2011
Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.
Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF
Published: June 9, 2010
NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.
Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes
Published: January 11, 2010
Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.
Anheuser-Busch taps mobile to introduce new Bud Light Lime beer
Published: July 24, 2009
Anheuser-Busch is using mobile to support a multichannel campaign meant to promote the brewer's new Bud Light Lime beer.