Tag: Budgets

Total Results: 6

Mobile search ad budgets jump 221pc in Q1: report

Published: April 4, 2012

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

36pc of retailers include mobile in holiday marketing plans: BDO

Published: December 1, 2011

Just 36 percent of leading retailers in the United States included mobile in their holiday marketing strategies this year, according to a new report from BDO USA.

Webinar: From Sideline to Center - Mobile Takes its Place in Marketing Budgets

Published: November 30, 2010

Join this free webinar to see how mobile is moving to the center of marketing organizations, going beyond SMS to integrate video, email, targeting, display, search and mobile Web.

How has mobile been successful in dodging budgetary cuts?

Published: June 5, 2009

By Michael Foschetti

The U.S. economy is waist-deep in the worst recession I will ever experience in my life. And yet mobile marketing has managed to maintain its foothold in the marketplace -- and grow.