Tag: Buick

Total Results: 10

Buick creates Celebrity Apprentice second-screen experience to reach new customers

Published: March 6, 2012

Buick is enlisting mobile marketing to create a second-screen experience for its new Verona brand, enabling "The Celebrity Apprentice" viewers to access exclusive content and enter a sweepstakes.

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Buick to raise awareness of scholarship program via Verizon iPhone ads

Published: February 15, 2011

General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Buick mobile strategy revolves around in-the-moment engagement: Digitas exec

Published: December 10, 2010

Buick is using mobile to connect to people’s lives in the moment and provide a deeper level of engagement and content to consumers who interact with the brand.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Fourth quarter will be watershed moment for mobile advertising: Greystripe

Published: October 25, 2010

Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.

OnStar lets drivers control vehicles via mobile

Published: July 26, 2010

OnStar is letting owners of 2011 Chevrolet, Cadillac, Buick and GMC vehicles control key functions of the cars by using their smartphone.

Buick boosts purchase intent with immersion ads

Published: July 16, 2010

General Motors Co.'s Buick saw a 35 percent boost in purchase intent as a result of its mobile advertising campaign.

Coca-Cola, Capital One run interactive mobile video ads for WSJ readers

Published: June 22, 2010

Coca-Cola, Capital One and Oracle are running full-page interactive video ads to highlight their new products and campaigns via the Wall Street Journal iPad application.