Tag: BuzzCity
Total Results: 20
Displaying: 1 - 10- Time to cultivate a healthy dose of cynicism with mobile
- Published: December 2, 2011
- By KF Lai
One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.
- 3 design principles for the mobile Web
- Published: October 26, 2011
- By KF Lai
Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.
- Mobile banking reaching critical mass
- Published: October 12, 2011
- By KF Lai
Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.
- Google, Facebook, Hewlett-Packard: News briefs
- Published: July 14, 2011
- News briefs: Google’s Android Market revamped to showcase apps, simplify purchasing; Facebook introduces app to reach feature phone users; Executive shuffle at Hewlett-Packard puts new webOS leadership in place.
- Driving factors behind mobile advertising growth
- Published: July 12, 2011
- By KF Lai
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
- Global mobile ad traffic experiences healthy growth in 2010: BuzzCity
- Published: January 27, 2011
- The United States and South Africa have both experienced four consecutive quarters of double-digit growth in mobile advertising traffic, according to BuzzCity.
- Sports brands help increase global mobile advertising: study
- Published: July 12, 2010
- Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.
- Global mobile advertising grows 38 percent in Q1: BuzzCity
- Published: April 21, 2010
- The global mobile advertising industry grew 38 percent in the first quarter of 2010, according to BuzzCity’s Global Mobile Advertising Index.
- Mobile Web is not extension of wired Web
- Published: March 30, 2010
- By KF Lai
To implement the most effective campaign, you really need to understand the media platform you are running it on.
- Applications are not media platforms
- Published: December 9, 2009
- By KF Lai
Applications are not media platforms and they do not generate sufficient traffic to warrant advertisements.
Follow us on Twitter