Tag: CBS

Total Results: 77

CBS drives app downloads via on-air spots

Published: January 24, 2012

Broadcast network CBS is spreading the word about its sports application by using mobile calls to action on television.

Mobile growth doubled year-to-year: CBS exec

Published: October 20, 2011

NEW YORK – CBS Mobile has seen traffic double over the past year on its mobile sites, according to an executive who spoke at Netbiscuits World 2011.

CBS exec: SMS more valuable than QR codes

Published: September 14, 2011

Broadcast network CBS has opted for SMS calls to action as opposed to QR codes within its print advertisments to draw in primetime viewers.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.

CBS interacts with Star Trek fans via iPad app

Published: July 14, 2011

CBS Interactive is engaging fans of the Star Trek television franchise via an iPad application that resembles devices in the series.

Estee Lauder exec: All brands to have mobile site

Published: June 21, 2011

NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.