Tag: CBS Interactive

Total Results: 9

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

CBS launches music, video iPad apps

Published: April 8, 2010

CBS Interactive Music Group has debuted a pair of applications for the iPad that extend its radio and television assets to Apple's latest device.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

Air Force runs mobile campaign to recruit young Americans

Published: October 23, 2009

The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.

Mobile promotions necessary for network TV: CBS

Published: August 31, 2009

Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.

BNET goes mobile

Published: March 27, 2009

CBS Interactive has partnered with Quattro Wireless to create a mobile offering for BNET, a Web site that provides business and financial information to executives.

CBS launches cross-platform personal finance property

Published: January 29, 2009

CBS Corp. launched MoneyWatch.com, a new cross-platform property designed to help people make sense of the ongoing economic turmoil and make smarter decisions about their money.