Tag: CBS News

Total Results: 10

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

CBS adds local content to mobile strategy

Published: January 14, 2010

CBS has launched 13 stand-alone news applications, adding a local content element to its mobile strategy.

CBS pushes for new audience with Katie Couric app

Published: January 8, 2010

In an effort to further mobilize its news, CBS Mobile has launched a Katie Couric-branded CBS News application.

CBS News targets youth with news community app

Published: October 20, 2009

CBS Mobile launched an ad-supported CBS News iPhone application to aggregate its content from several programs and foster a mobile news community.

CBS launches cross-platform personal finance property

Published: January 29, 2009

CBS Corp. launched MoneyWatch.com, a new cross-platform property designed to help people make sense of the ongoing economic turmoil and make smarter decisions about their money.

Microsoft partners with Quattro for mobile advertising

Published: January 13, 2009

Mobile ad network Quattro Wireless has partnered with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Verizon Wireless adds CBS programming to V Cast

Published: January 13, 2009

Verizon Wireless and CBS have partnered to bring new and expanded CBS programming to the carrier's television and wireless customers.

Mobile beats Internet in ROI: Study

Published: October 23, 2008

Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.

CBS launches severe weather mobile resource

Published: August 15, 2008

CBS has launched the "CBS Mobile News Hurricane Center," a made-for-mobile severe weather resource.

U.S. Navy, Land Rover advertise on new sites in Quattro network

Published: June 26, 2008

Toyota, Land Rover, American Express, Sony, the U.S. Navy and Microsoft are advertising on newly added sites to Quattro Wireless' mobile ad network.