Tag: CBS Sports

Total Results: 13

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

Air Force runs mobile campaign to recruit young Americans

Published: October 23, 2009

The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.

CBS adds live streaming of college sports to iPhone app

Published: September 28, 2009

CBS Sports will stream the entire 2009 Southeastern Conference of football games on the CBS Sports College iPhone and iPod touch application.

Google tops mobile search but Yahoo close behind: Study

Published: September 21, 2009

Google’s mobile search site, with its minimalist interface, format-specific device detection and location-awareness capabilities, was ranked No. 1 for mobile search in a Yankee Group study.

Nexage gets $4M in funding for mobile advertising

Published: July 16, 2009

Mobile advertising service provider Nexage has closed $4 million in Series A funding from BlackBerry Partners Fund and GrandBanks Capital.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.