Tag: CBS

Total Results: 77

Suzuki, CBS drive brand interactions with mobile StarStar Numbers

Published: March 14, 2011

Suzuki and CBS are among the first brands to drive interactions with Zoove’s StarStar Numbers, a national directory of vanity mobile phone numbers that lets consumers engage with brands through their mobile phones.

Infiniti revs up March Madness mobile initiatives to reach affluent hoops fans

Published: March 9, 2011

Nissan Motor Co. Ltd.’s luxury brand Infiniti is using mobile to activate its corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2011 NCAA Division I Men’s Basketball Championship.

CBS Radio mobile stations to feature in-stream audio ads

Published: January 28, 2011

TargetSpot will deliver in-stream audio ads to CBS Radio stations available on the Radio.com, AOL Radio and Yahoo Music iPhone applications.

CBS Atlanta engages viewers via ad-supported mobile video

Published: January 24, 2011

WGCL-TV CBS Atlanta, a Meredith Corp. station, has rolled out a mobile video program that delivers news and weather alerts directly to consumers’ mobile devices.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

CBS launches music, video iPad apps

Published: April 8, 2010

CBS Interactive Music Group has debuted a pair of applications for the iPad that extend its radio and television assets to Apple's latest device.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.