Tag: CBS

Total Results: 77

GameSpot launches app to appeal to avid gamers

Published: March 3, 2010

GameSpot has launched the ultimate tool for gamers – a new iPhone application that keeps them up to date on the latest game releases.

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

CBS adds local content to mobile strategy

Published: January 14, 2010

CBS has launched 13 stand-alone news applications, adding a local content element to its mobile strategy.

NBA’s NY Knicks drive 3,300 opt-ins via SMS

Published: January 13, 2010

More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.

CBS pushes for new audience with Katie Couric app

Published: January 8, 2010

In an effort to further mobilize its news, CBS Mobile has launched a Katie Couric-branded CBS News application.

New CBS Mobile head speaks to mobile strategy

Published: December 10, 2009

CBS Interactive has promoted Rob Gelick to senior vice president and general manager of CBS Mobile in a move intended to cement the content provider’s position as a mobile leader.

Air Force runs mobile campaign to recruit young Americans

Published: October 23, 2009

The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.

CBS News targets youth with news community app

Published: October 20, 2009

CBS Mobile launched an ad-supported CBS News iPhone application to aggregate its content from several programs and foster a mobile news community.

Kia Motors advertises within CW network’s new audience retention app

Published: October 16, 2009

Automaker Kia Motors is one of the brands advertising within The CW’s new CWTV application for iPhone and iPod touch.