Tag: CES

Total Results: 225

Maurices mobilizes band search contest with QR codes

Published: February 8, 2012

Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Cesar taps QR codes to promote Pandora radio station

Published: December 12, 2011

Dog food brand Cesar and Pandora have teamed for a marketing campaign that incorporates QR codes and features a branded radio station for dog lovers.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Wireless carriers negatively impacted by mobile messaging apps: study

Published: November 23, 2011

One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

Wireless carrier investment in location platforms on the rise: study

Published: October 24, 2011

Driven by government mandates around locating emergency calls, wireless carriers are looking at enhancing their location-based services platforms, a move that could present new opportunities for marketers.

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

RIM buys NewBay to boost content strategy

Published: October 12, 2011

Research In Motion looks to boost its own content offerings with the recent deal to acquire NewBay, which provides cloud-based services for digital content.

Mobile will be integral in everything we do: CTIA exec

Published: October 11, 2011

SAN DIEGO – There have been a number of advances in mobility in the last 12 months, however marketers still need to have a sound mobile strategy to be able to reap the greatest benefits from their initiatives, per an executive at the CTIA Enterprise & Applications 2011 conference.

Verizon lawsuit claims FCC has gone too far with net neutrality

Published: October 4, 2011

Verizon has filed a suit challenging the Federal Communications Commission's net neutrality rules, claiming the watchdog has gone too far.