Tag: CES

Total Results: 229

Chili’s trials location-based mobile advertising

Published: June 15, 2010

Chili’s ran a location-based advertising campaign to test mobile’s effectiveness in driving consumers to its bricks-and-mortar restaurants.

Intersection of LBS, social gaming is a booming niche: Booyah exec

Published: May 26, 2010

The top executive of Booyah, creator of the location-based application MyTown, discussed the opportunities of location-based services and mobile social gaming in an exclusive interview.

Nokia, Yahoo partner to extend reach of PC, mobile services

Published: May 25, 2010

NEW YORK - Top Yahoo and Nokia executives announced a worldwide strategic alliance to extend the reach of both companies’ online and mobile services.

The iPad – is it really mobile?

Published: May 11, 2010

By Andy Bovingdon

The question has always been whether the iPad is a mobile device – it is somewhat bigger than a phone and you cannot make calls on it.

Is the draft privacy bill a threat to mobile marketing?

Published: May 6, 2010

The Congressional draft bill has potentially sweeping repercussions for mobile. Industry experts fear if the bill is passed users may be required to opt-in to all targeted mobile marketing.

Will HP’s acquisition of Palm shake up the smartphone market?

Published: April 30, 2010

Hewlett-Packard believes the $1.2 billion it is paying to acquire Palm will accelerate its growth within the $100 billion-plus connected mobile device market. Will the gamble work?

Nokia acquires MetaCarta Inc., completes Novarra purchase

Published: April 13, 2010

Nokia has acquired MetaCarta Inc. and completed the purchase of Novarra Inc., initially announced on March 26, to improve its local search and mobile Internet offerings.

Chase Sapphire trailblazes new ad units within New York Times iPad app

Published: April 6, 2010

JPMorgan Chase & Co.’s Chase Sapphire, a rewards card targeting affluent consumers, is the exclusive launch sponsor of The New York Times Editors’ Choice application for Apple’s iPad.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.