Tag: CMA

Total Results: 7

Gap between mobile, online ad campaign effectiveness narrows: Study

Published: January 7, 2011

While mobile ad campaigns perform well when compared with online, the gap between the two digital mediums is decreasing, per new data from InsightExpress.

Nationwide Insurance runs multichannel campaign to promote Cartopia app

Published: March 12, 2010

Nationwide Insurance is running a multichannel advertising campaign to promote its second application for the iPhone and iPod Touch, Cartopia.

Nationwide Insurance uses mobile to uphold brand promise

Published: December 18, 2009

Nationwide Insurance is using the mobile channel to solidify its “Nationwide is on your side” promise to consumers.

Consumers accepting of mobile advertising: InsightExpress

Published: September 11, 2009

Smartphones are an excellent platform for advertising and represent a golden opportunity for marketers to reach consumers wherever they are, according to InsightExpress.

TelephoneNumber.com enters mobile with Pizza Finder app

Published: June 12, 2009

A new location-based application is on the market in Apple's App Store. "Pizza Finder" guarantees a list of up to 30 of the nearest pizzerias for iPhone users.

Nationwide Insurance targets drivers on iPhone

Published: April 23, 2009

Nationwide Insurance is joining the mobile applications bonanza with the launch of Nationwide Mobile for iPhone, designed to help customers after they get into a car accident.

Rock band Rascal Flatts to promote milk on mobile

Published: January 29, 2008

Milk does a body good. That is the precise message that country superstars Rascal Flatts are trying to get across to kids through the Milk Rocks campaign.