Tag: CNBC

Total Results: 18

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

Scholastic Media rolls out interactive storybook apps for iPad

Published: January 4, 2011

Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

CNBC real-time stock quote app presents ad opportunities for B2B marketers

Published: December 8, 2010

CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Publishers should develop tailored advertising packages: panelists

Published: July 1, 2010

NEW YORK - Mobile adds value to print, broadcast and online media and publishers need to develop advertising packages tailored to mobile audience requirements, according to panelists.

Brands do not get the difference between apps and mobile Web: MMF panel

Published: June 10, 2010

NEW YORK - Brands should focus more on the overall consumer experience rather than contemplate choosing a mobile Web site or application, per panelists at the MMF.

CNBC exec: iPhone app downloaded 540,000 times

Published: March 25, 2010

LAS VEGAS – In this sit-down at the International CTIA Wireless 2010 Conference, a senior CNBC executive in charge of digital products discusses the business news network’s mobile strategy.

Toms Shoes steps up mobile efforts with Microsoft

Published: March 17, 2010

Toms Shoes, which donates a pair of shoes to disadvantaged children for every pair bought through its Web site, is partnering with Microsoft for a multichannel campaign featuring mobile.

How will the Comcast-NBC deal affect mobile?

Published: December 8, 2009

The $30 billion deal between General Electric and Comcast to bring NBC Universal under the cable operator’s control could have a significant effect on mobile content and media.

MobiTV expands sports content

Published: May 12, 2009

After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.