Tag: CNN

Total Results: 33

CNN, Washington Post struggle to handle Steve Jobs mobile traffic: Keynote

Published: October 7, 2011

When technology entrepreneur and icon Steve Jobs passed away on Wednesday, Oct. 5, mobile traffic spiked as consumers turned to their devices to learn about the news. Unfortunately, some sites were not ready to deal with the surge in traffic.

CNN enhances digital content via Zite acquisition

Published: September 1, 2011

CNN has acquired technology company Zite to give users a more personalized experience while consuming its mobile and Web site content.

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.

CNN debuts app for Android Honeycomb tablets

Published: February 28, 2011

CNN has launched a free, ad-supported application for Google’s Android Honeycomb tablet platform to further extend its digital reach.

Lexus opts for full-page overlay experience with CNN iPad sponsorship

Published: December 15, 2010

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive experience that takes full advantage of the device’s real estate and multitouch interface.

Mobile rich media achieves 2.5 times higher interaction than standard banners: MMF panel

Published: November 19, 2010

LOS ANGELES – Mobile rich media can be an immersive experience, but can also be considered intrusive by consumers if the ads are served at the wrong time, per panelists at the Mobile Marketing Forum.

Time Inc., Hachette execs go head-to-head on mobile Web versus app debate

Published: October 22, 2010

NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.