Tag: CNN

Total Results: 15

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

New CNN Mobile chief explains sustainability strategy, dual-revenue stream

Published: November 18, 2009

LOS ANGELES – A dual-revenue model comprising subscriber and advertiser fees form the backbone of CNN’s emphasis on sustainability for its mobile news channels.

Why paying for news content does not make sense

Published: November 10, 2009

By Jeff Porter

Reasons why publishers should think twice before charging for content.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

Lexus, Chevron buy all ad inventory in CNN's new iPhone app

Published: September 29, 2009

Luxury auto brand Lexus and oil giant Chevron are the first sponsors of the new CNN application for the iPhone and iPod touch, with logo placement and banner ads from both brands.

Publishers can boost readership with mobile: Polar Mobile exec

Published: September 21, 2009

Major publishers such as Sports Illustrated, Time Magazine, Business Week, CNNMoney and Elle are driving print and online readership with mobile, according to Polar Mobile.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

SAP promotes software with mobile ad campaign

Published: August 5, 2009

Software company SAP AG is running banner display ads on the mobile sites of 11 business and technology publishers such as CBS, Gizmodo and CNN.

CNNMoney.com remains a force in mobile with CNNMoney app

Published: July 8, 2009

Polar Mobile, a mobile publishing service provider, is now launching the CNNMoney Mobile application, with content from CNNMoney, a trusted source for finance and business news.

Brands want action in mobile, not just awareness: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - Mobile gives legs to more traditional channels, according to speakers at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.