Tag: CNN

Total Results: 33

CNN debuts election-themed apps for multiple mobile operating systems

Published: October 13, 2010

CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

CNN leverages iOS 4 features with international news app

Published: July 23, 2010

Following the success of its iPhone and iPod touch application in the U.S. last year, CNN has launched an international news app targeting readers overseas.

TV networks adapt to on-the-go viewers

Published: July 19, 2010

Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.

CNNMoney taps Gowalla for content distribution

Published: July 14, 2010

Time Warner Inc.’s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine’s annual “100 Best Places to Live in America” list.

CNN anchor: Multi-screen approach key to maximum engagement

Published: June 9, 2010

NEW YORK - Anchor Soledad O’Brien stressed the importance of mobile devices for her reporting and for CNN’s brand during a keynote at the Mobile Marketing Forum.

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

CNN Mobile TV debuts on AT&T, Flo TV

Published: March 15, 2010

Turner Broadcasting has expanded its partnership with mobile broadcast television company Flo TV Inc., a subsidiary of Qualcomm Inc., to bring consumers CNN Mobile programming.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

New CNN Mobile chief explains sustainability strategy, dual-revenue stream

Published: November 18, 2009

LOS ANGELES – A dual-revenue model comprising subscriber and advertiser fees form the backbone of CNN’s emphasis on sustainability for its mobile news channels.