Tag: CPC
Total Results: 4
- Survey finds large portion of mobile ad dollars are wasted
- Published: February 8, 2011
- ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.
- Three steps for publishers to monetize mobile traffic
- Published: June 2, 2010
- By Marc Theermann
One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic?
- Mobile CPM measurement standards are essential
- Published: October 2, 2009
- By Gary Schwartz
Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.
- Cadillac launches mobile ad campaign
- Published: November 20, 2008
- General Motors Corp.'s Cadillac is serving advertising on the mobile sports Web site of CTV, Canada's largest private broadcaster.
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