Total Results: 2
- Mobile ad performance, spend get boost from holiday rush
- Published: November 30, 2012
- As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.
- Are low CPCs the new normal for mobile advertising?
- Published: November 8, 2012
- With mobile ad rates consistently lower than on desktop – even as mobile customer bases grow – the industry is increasingly concerned about when and even if CPCs will ever start to increase.