Tag: CPCs

Total Results: 2

Mobile ad performance, spend get boost from holiday rush: Published: November 30, 2012; As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.
Are low CPCs the new normal for mobile advertising?: Published: November 8, 2012; With mobile ad rates consistently lower than on desktop � even as mobile customer bases grow � the industry is increasingly concerned about when and even if CPCs will ever start to increase.