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Tag: CPCs


Total Results: 4

With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Mobile ad performance, spend get boost from holiday rush
Published: November 30, 2012
As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Are low CPCs the new normal for mobile advertising?
Published: November 8, 2012
With mobile ad rates consistently lower than on desktop – even as mobile customer bases grow – the industry is increasingly concerned about when and even if CPCs will ever start to increase.
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