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Tag: CPG

Total Results: 23

   Displaying: 1 - 10

Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
Chicken of the Sea reveals ethical seafood sources with searchable mobile site
Published: September 14, 2016
Packaged seafood company Chicken of the Sea is upping its corporate responsibility efforts with a new mobile initiative that lets users scan one of its cans and learn information about its ingredients and origin source.

Mobile delivers highest incremental sales lift per thousand impressions: report
Published: June 17, 2016
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game
Published: May 23, 2016
Clorox is back for a second run with its Bachelorette-themed mobile matchmaking game within entertainment application Viggle, suggesting that second-screen engagement strategies paired with rewards are working for consumer packaged goods brands.
Perrier follows consumer journey through mobile touch points with connected coolers
Published: April 27, 2016
NEW YORK – A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi when nearby.
Programmatic mobile ad spend leaps forward in CPG sector: report
Published: April 4, 2016
Consumer packaged goods brands are now leading in programmatic ad spend on mobile, making a significant leap from 2014, when the sector came in fourth place, according to a new report from NinthDecimal.
Mobile transforms shopping for staples, opening door for CPG brands
Published: March 9, 2016
After years of uninspired attempts by consumer packaged goods marketers to connect directly with online shoppers, several quickly escalating mobile trends promise to change consumer behavior and finally put this goal within reach.
Listerine’s new app gleams with smile detectors for the blind
Published: September 3, 2015
Johnson & Johnson’s Listerine brand is rolling out a new mobile application that enables blind people to “feel” when a person is smiling by tapping facial recognition technology, underscoring the opportunities for consumer packaged goods brands on mobile.
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