Tag: CPG
Total Results: 3
- Nielsen Catalina, 4Info offer CPG brands greater mobile accountability
- Published: May 4, 2011
- Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.
- Mobile ad campaigns 5 times more effective than online: InsightExpress study
- Published: February 5, 2010
- Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
- Billing Revolution, MoVoxx enable mobile commerce via SMS ads
- Published: May 26, 2009
- Ad network MoVoxx is using Billing Revolution's mobile payments technology platform to commerce-enable ad placements on mobile phones.
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