Tag: CPM

Total Results: 6

How to monetize mobile video: Published: February 7, 2011; By Ian Foley
Typical CPMs for mobile video are above $20, with interactive video ad units driving the CPM as high as $30-$35.
Three steps for publishers to monetize mobile traffic: Published: June 2, 2010; By Marc Theermann
One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic?
Mobile CPM measurement standards are essential: Published: October 2, 2009; By Gary Schwartz
Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.
Mobile ad search revenues to reach $2.3B by 2013: Kelsey: Published: May 4, 2009; BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.
Kellogg runs MMS campaign for cereal recipes: Published: April 9, 2009; Cereal giant Kellogg Co. is running an MMS campaign to promote interaction with its cereal brands and get people to use its recipes.
Cadillac launches mobile ad campaign: Published: November 20, 2008; General Motors Corp.'s Cadillac is serving advertising on the mobile sports Web site of CTV, Canada's largest private broadcaster.