Tag: CRM

Total Results: 57

Why is mobile hard to integrate into CRM?

Published: December 12, 2011

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

Kikkoman cooks up mobile strategy to drive in-store sales

Published: November 23, 2011

Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.

Why a mobile CRM strategy is key

Published: September 6, 2011

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Kellogg supports mobile strategy with CRM initiative

Published: August 24, 2011

Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.

Countering the Groupon effect and linking tactics to strategy

Published: August 18, 2011

By Bryon Morrison

Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.

Texas Motor Speedway enters mobile race via SMS marketing strategy

Published: June 2, 2011

Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.

Prescription giant Medco strengthens healthcare lead with mobile entry

Published: May 23, 2011

Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.

Sun-Maid partners with DreamWorks' Kung Fu panda for QR code campaign

Published: May 19, 2011

Packaged goods marketer Sun-Maid recently launched an on-pack QR code promotion with DreamWorks for the new movie, Kung Fu Panda, marking its entry into the mobile space.

Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

Published: April 26, 2011

Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.