Tag: CRM

Total Results: 57

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

Does Groupon lawsuit threaten all mobile coupon apps?

Published: February 1, 2011

The most recent lawsuit against deal-of-the-day service Groupon could have a negative impact on the growth of local mobile advertising and couponing.

Starwood’s Aloft encourages Foursquare check-ins with exclusive offers

Published: December 13, 2010

Starwood Hotels & Resorts Worldwide Inc.’s Aloft hotel brand is rewarding Foursquare check-in via a 20 percent discount at the w xyz bar.

How publishers can drive incremental revenue with consumer commerce

Published: October 19, 2010

By Bob Gold

Financial analysts covering media are having trouble understanding from publishers how they are going to up their stock price by tapping this new mobile consumer paradigm and buying behavior.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

Mobile is important aspect of CRM profiling: Merkle exec

Published: October 7, 2010

The mobile marketing medium is starting to gain wider acceptance, with old-school agencies such as Merkle jumping on the bandwagon and making a case for the industry among its clients.

Domino’s taps mobile LBS to reward consumers for real-world actions

Published: August 10, 2010

Domino’s Pizza and Jones Soda are among the brands using location-based mobile marketing tactics to reward consumers for their loyalty and to drive repeat purchases.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.