Tag: CRM

Total Results: 57

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

2ergo Campaign Manager combines mobile and email marketing

Published: April 29, 2010

2ergo Americas, a global provider of mobile products and services, launched 2ergo Campaign Manager for the North American market.

Scotty P’s Hamburgers drives increased revenue with mobile coupons

Published: April 1, 2010

To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.

United Airlines expands mobile offerings in time for spring break travel

Published: March 18, 2010

Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Why mobile is key to active customer engagement

Published: November 26, 2009

By Gib Bassett

Just as CRM grew by leaps and bounds with the advent of B2B offerings, so too will a new category of solution that enables B2C and B2B marketers to leverage mobile.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Britain’s HTK launches mobile platform to help clients improve customer loyalty

Published: October 27, 2009

British messaging services provider HTK has launched a new Web-based marketing platform that provides a unified and personalized approach to customer interaction.