Tag: CSI
Total Results: 11
Displaying: 1 - 10- Best practice for mobile apps
- Published: August 23, 2011
- By Jeannette Kocsis
Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.
- What should the mobile database record?
- Published: November 12, 2010
- By Jeannette Kocsis
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
- Mobile coupons: Break through, break even or break the bank?
- Published: June 18, 2010
- By Jeannette Kocsis
A recent Forrester Research report stated that more than half of U.S. mobile users are aware of mobile coupons. However, only 3 percent of consumers have requested one.
- Internal Revenue Service's first mobile campaign sees 30 percent opt-in
- Published: August 18, 2009
- This past tax season, the Internal Revenue Service ran its first mobile campaign aimed at the Generation-Y demographic to promote its Free File tax program.
- Overcoming fear of mobile marketing
- Published: July 8, 2009
- By Jeannette Kocsis
The roadblock to greater adoption of mobile marketing is fear. The economy is tough. Online media costs are up. Spending is down, making decisions about marketing budgets more difficult.
- Mobile good for loyalty programs: Mobile Marketer/DMA panel
- Published: April 29, 2009
- NEW YORK - Mobile is an excellent channel to use as a CRM tool, according to panelists at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.
- Mobile marketing response: Fad or future?
- Published: March 25, 2009
- By Jeannette Kocsis
Mobile reminds Internet veterans of "good old days" when CTR's on banners averaged 10 percent. I remember being horrified then at 2 percent response rates, and what I wouldn't give for that now.
- Mobile new face of direct marketing: Mobile Marketing Day panel
- Published: February 27, 2009
- NEW YORK -- Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York.
- Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel
- Published: February 27, 2009
- NEW YORK -- Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing.
- Verizon Wireless adds CBS programming to V Cast
- Published: January 13, 2009
- Verizon Wireless and CBS have partnered to bring new and expanded CBS programming to the carrier's television and wireless customers.
Follow us on Twitter