Tag: CTIA Wireless

Total Results: 44

Cloud is key component to commercialization of 4G: panelist

Published: March 25, 2011

ORLANDO, FL - As 4G networks such as LTE begin to roll out across the country along with a broader array of connected devices, the potential for changes in consumer behavior is significant.

Best Buy to become mobile virtual network operator: CTIA keynote

Published: March 24, 2011

ORLANDO, FL – During his keynote address at CTIA Wireless 2011, the top executive of LightSquared announced that retail giant Best Buy will be partnering with his company to enter the wireless industry by becoming a mobile virtual network operator selling mobile broadband access.

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

Focus on user engagement rather than app downloads: CTIA panelist

Published: March 23, 2011

ORLANDO, FL - Applications are ideal for today’s mobile culture of rich-media snacking on the go. However, companies should focus more on content rather than on the download numbers, per panelists at CTIA Wireless 2011.

Don’t cut SMS out of mobile strategy: panelist

Published: March 23, 2011

ORLANDO, FL - As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement, per panelists at a CTIA Wireless 2011 session.

HTML5 experience is subpar when compared to apps: CTIA panelist

Published: March 22, 2011

ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

Augmented reality is next big thing in mobile advertising: CTIA panel

Published: March 26, 2010

LAS VEGAS - Incorporating mobile augmented reality into games, applications, advertising and other mobile sectors is changing the way the world is viewed via the mobile phone, per CTIA panelists.

Strategic tips for brand mobile marketing: CTIA panel

Published: March 26, 2010

LAS VEGAS - Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies.

Mobile video is on the verge of taking off: Panelists

Published: March 25, 2010

LAS VEGAS - Though mobile video is steadily gaining in popularity, it faces various hurdles including market fragmentation and the absence of a common user experience across platforms and devices.